UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Midia

Recente
Assista Thiago Alves desafiar o membro do Hall da Fama Matt Hughes!
26/02/2012
A maior rivalidade do MMA na atualidade será decidida em 11 de julho. Quem ficará com o cinturão dos penas: o campeão José Aldo ou o falastrão Conor McGregor?
25/05/2015
Assista à novo pré-estréia da elétrica luta principal do UFC 189, com a disputa do título dos penas entre Conor McGregor e campeão José Aldo em 11 de julho, em Las Vegas.
23/05/2015
Assista à coletiva de imprensa pós-lutas ao vivo na sequência do evento.
18/05/2015