EA SPORTS to Produce UFC Videogames

EA SPORTS to Produce UFC Videogames Under Licensing Agreement With Ultimate Fighting Championship
Electronic Arts (NASDAQ:EA) announced today a licensing agreement with Zuffa, LLC, to produce and distribute videogames bearing its Ultimate Fighting Championship ® (UFC) brand. The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS™ brand.

"We're thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames," said Andrew Wilson, EVP and Head of EA SPORTS. "UFC has become a global powerhouse because they have the world's best fighters, competing in the world's best mixed martial arts events. We share UFC's passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms."

Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).

"We'd like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and we're excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world," said UFC President Dana White. "There's no one better at creating authentic sports videogames than EA SPORTS, and we're excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences."

"We've relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQ's more focused strategy moving forward meant that transferring the license to EA made sense to all parties," said THQ CEO Brian Farrell. "We'd like to thank the UFC for their great support and partnership and wish EA all the best moving forward."

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences. EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, content and online services for videogame consoles, personal computers, mobile phones, tablets and social networks. EA SPORTS game franchises include Madden NFL football, FIFA Soccer, NHL® hockey, NBA LIVE basketball, NCAA® Football, Fight Night boxing and Tiger Woods PGA TOUR® golf.

For more information about EA SPORTS, including news, video, blogs, forums and game communities, please visit www.easports.com to connect, share and compete. 
Sábado, Novembro 28
Seoul, South Korea


Relembre a vitória de Benson Henderson sobre Brandon Thatch no quarto round do Fight Night Broomfield, no Colorado (EUA), em fevereiro deste ano (2015). Henderson encara Jorge Masvidal na luta principal do UFC Seoul, no próximo sábado (28).
Dong Hyun Kim finalizou Josh Burkman no terceiro round do UFC 187, em maio deste ano (2015). O coreano enfrenta Dominc Waters na segunda luta mais importante do UFC Seoul, no próximo sábado (28).
Na última vez em que subiu ao octógono, em julho deste ano (2015), Jorge Masvidal nocauteou Cezar Ferreira no primeiro round. Masvidal encara Benson Henderson na luta principal do UFC Seoul, no próximo sábado (28), na Coreia.
Dong Hyun Kim nocauteou John Hathaway no terceiro round do UFC Macau, na China, em março de 2014. O coreano volta ao octógono no próximo sábado (28) para enfrentar Dominic Waters na segunda luta mais importante do card principal do UFC Seoul.