MGM RESORTS INTERNATIONAL’S M LIFE TEAMS UP WITH ULTIMATE FIGHTING CHAMPIONSHIP®
MGM Resorts’ Loyalty Program, M life, Provides Fans Exclusive Access to UFC® Fights
LAS VEGAS – MGM Resorts International (NYSE: MGM) has teamed up with the Ultimate Fighting Championship® (UFC®) to bring unparalleled VIP experiences and offers to members of M life, MGM Resorts’ loyalty rewards program. M life members will have unmatched access to UFC including parties, fighter meet-and-greets, discounted merchandise and more.
“Our relationship with MGM Resorts International brings M life members closer to the action than ever before,” said Michael Mossholder, Senior Vice President of Global Marketing Partnerships for UFC. “We are delighted to partner with M life and give their members access to UFC’s action-packed fights and world-class athletes.”
Bill Hornbuckle, President and Chief Marketing Officer for MGM Resorts, said: “By developing a partnership with the immensely popular UFC, we are able to enhance the fan experience like no one else could through M life. Now every fight can be unforgettable with special access before, during and after the event. We are combining the best mixed martial arts talent in the world with our iconic venues on the Las Vegas Strip.”
Members of M life’s top three tiers – Gold, Platinum & NOIR – will have access to additional UFC benefits including:
• Pre-sale UFC ticket offerings (limited supply)
• 20 percent discount on UFCstore.com purchases
• One complimentary code to purchase the digital viewing of a UFC fight
• Access to contests and giveaways
• Access to live fighter video chats
For more information, visit ufc.com or mlife.com.
