Edge Gives Give Up-and-Coming UFC Fighters an Edge in the Octagon

Four Aspiring Fighters Have Opportunity to Become the Face of ‘Team Edge,’ Led by UFC Champion Dominick Cruz
SHELTON, CT (July 9, 2012) – Today, the makers of Edge® Shave Gel and the Ultimate Fighting Championship® (UFC®) announced  “Team Edge 2012,” year two of a commitment to identify rising stars in the sport and provide the chance for one of them to become an official spokesman for Edge. With the mentorship and coaching of UFC Champion Dominick Cruz, four UFC fighters on the rise will compete for the public’s support to propel them into the spotlight as the next face of “Team Edge.” Last year, Edge helped Team Edge winner Chad Mendes go from underdog to top contender in the UFC. This year, Edge is again looking to give guys the tools they need to rule the Octagon®.

This year’s collection of the UFC’s most promising up-and-comers will be mentored by Cruz as they prepare to achieve their dreams of becoming dominant UFC forces. Competing for a year-long Edge sponsorship, the following fighters will go head to head for the lead in the “Team Edge” contest:

1.    Rory MacDonald
2.    Chris Weidman
3.    John Dodson
4.    Joseph Benavidez

UFC fans can vote at www.edgeshave.com/UFC to determine who should be the next face of “Team Edge.” The fighter with the most votes will be sponsored by Edge and gain a shot at UFC stardom.  Fans can vote up to five times a day, and each time they vote they will be entered to win a weekly prize pack or a trip to an upcoming Las Vegas event for a live UFC showdown. Weekly prizes include Team Edge memorabilia, UFC merchandise and more.

The Edge and UFC partnership will extend to various retail outlets, including signage on Edge packaging and in-store promotions, as well as at multiple events throughout the span of the partnership, via customized vignettes, logo placement, program placement and more.

For more information on the “Team Edge” campaign, visit www.edgeshave.com or join the conversation on Twitter with @EdgeShaveZone.

Midia

Recente
UFC Minute host Lisa Foiles recaps this weekend's action in Austin and looks ahead to the highly-anticipated rematch between Johny Hendricks and Robbie Lawler at UFC 181 on December 6!
24/11/2014
O campeão Johny Hendricks enfrenta Robbie Lawaler, nos meio-médios, e Anthony Pettis coloca seu cinturão dos leves em jogo contra Gilbert Melendez. Confira os confrontos que definiram essas disputas, que acontecem em 6 de dezembro.
26/11/2014
Perdeu a joelhada de Fabrício Werdum em Mark Hunt? Confira alguns dos golpes mais bonitos do evento que deu o cinturão interinos dos pesados ao brasileiro. Assine o canal Combate: http://on.ufc.com/assinecombate
26/11/2014
O repórter Matt Parrino, do UFC.com, e o ex-lutador Forrest Griffin falam sobre a colocação do brasileiro no ranking, comentam a vitória de Frankie Edgar e respondem os fãs. Confira o Ranking Completo - www.ufc.com.br/rankings
25/11/2014